EYEWEAR

BCBGMAXAZRIA – Fall 2019

The new Fall campaign for BCBGMAXAZRIA eyewear features Adriana Lima wearing Peyton in Tortoise.  Adriana Lima is a Brazilian model and actress, best known...

JF Rey is Petite

Smart Sophistication

AmblyoPlay Now Offers its Vision Therapy Solution for Lazy Eye in...

AmblyoPlay, a home-based vision therapy solution for children and adults with amblyopia (lazy eye), mild strabismus (crossed or turned eye) or convergence insufficiency (eyes...

Snap Introduces Spectacles 3

Snap has announced the introduction of Spectacles 3, the latest version of Spectacles sunglasses with dual cameras designed to capture the world in 3D. Spectacles...

Vision

Health

Must read

Welcome To The Optical Journal

Twelve years ago Cathy Ives and Shirley Platzer-Stocks created The Optical Vision Site and Optical Vision Resources, the first stand-alone optical news sites. Over that time they wrote thousands of stories about the eyecare...

Optical Journal Podcast – The Eyecoach

Daniel speaks with the Eyecoach Robert Bell about selling and volunteering as well.  

IOT to announce the release of IOT Neochromes® Light Activated Lenses at Vision Expo...

IOT’s focus on innovation has resulted in new break-through technology in photochromic lenses. The new photochromic dye formulation used in IOT Neochromes® lenses allows them to be crystal clear indoors, darken in seconds, and...

New Career Zone to Offer Full Day of Networking Events

Available at Vision Expo West on Saturday, Sept. 21, only, the new Career Zone (Booth #LP4121) will offer an environment designed to connect corporate optical companies and associations with potential hires. “Following its success at...

Fun Optical Finds For September – It’s All In the Bag

Today we highlight optical bags, just in time for back to school, to work for new grads, or just to buy because they are awesome. These are top picks of the what we have...